AI Search: SEO is Changing
Whether you call it AIO, AEO, GEO, AISEO or any of a number of other competing acronyms, the goal is still the same; to show up in AI summaries when your ideal customer profile makes searches there, or to be the site that an AI agent visits first and guides their user to later.
While some agencies will tell you that this is a completely different process to traditional SEO, that’s just not the case. Studies have shown that executing SEO correctly will mean a growing presence in AI results as well – but there are still a number of other elements that should also be taken care of.
Our expert digital marketing team dedicates time every week to keeping up with this fast-changing field, watching as theories evolve, are tested, and thrive or fall away. We’ve seen these patterns before, and we’ll never take a shortcut we know will see you penalised after the loophole is found and fixed, but we’ll bring a marriage of the best traditional techniques and the smartest new strategies to enhance your position online.
Agentic Search and Your Business
“Hey Google, check my calendar for a free day during the school holidays, find somewhere in forty miles we can go strawberry picking, and buy three tickets.”
That’s the world that many AI agent designers envision coming very soon.
As eCommerce agents evolve for AI, we may soon see a day where purchases are made through AI, first with customer oversight and later with customer trust.
To be part of that process, the first step is being found. That takes several different things.
You need:
- clear and effective web design that’s easier for crawlers to read
- accurate and engaging content tuned for your audience
- strong trust signals, both user-generated and internal
- optimisations and tweaks that help AI crawlers categorise your content correctly
- frequent monitoring and reviews as the competition advance and as AI systems develop and change
That’s where First Digital Media come in.
Agentic Search and Paid Ads
First Digital Media’s paid marketing team have experience with Google Ads, Meta Ads, and the new and exciting ChatGPT ads programs. We can use this experience alongside our SEO techniques to create a broader digital marketing strategy that will get you the most out of this evolving channel.
AI Monitoring and Reporting
While the actual stats for performance on AI search are much more opaque than traditional search, our team is constantly monitoring available data and as more of it becomes available, we’ll be incorporating this information into our live reporting dashboard.
Don’t waste time – get in touch today and we’ll get the ball rolling for you.